Social Networking Plus Blogging Equals...

Social networking plus blogging for small business equals success! But, you have to know what you are doing to make it work properly.

Recently, I responded to an email from a gentlemen who has a small business. He mentioned that he has tried the "web 2.0 thing" because everyone told him he should.

Well, according to our correspondence, he tried Facebook, LinkedIn,and even started a blog but he wasn't getting any business. No leads, no nothin'! So, according to him, social networking and blogging doesn't work!

I did some research on both of his social networking accounts and looked at his blog. He had a total of 13 friends on his Facebook and 4 connections on LinkedIn. His blog was an absolute mess. Ok, maybe I'm being a little harsh on the blog but as a person who teaches on proper blogging techniques it required some attention.

So let's get real. If you are going to use social networking to enhance your marketing efforts please go to a seminar or a workshop and at least learn the basics. Don't complain if it isn't working for you especially if you don't know what you are doing.

Here are a couple of tips for Facebook:
1. Become friends with someone who has lot's of friends to get started. Use their friend list to help populate yours. It will take a little time but it will help you get started.
2. Search for groups that these "friends" belong to and join. It will help you get acclimated to Facebook and increase your learning curve. There is sooo much more to offer, in terms of training, on Facebook but these 2 tips will help you get started.

Now,here is tip for your blog:

1. Use the same header on your blog as you do on your website. This will help keep the synergy between the two and help build brand awareness.

Totally off subject. I recently produced a show with a woman who reads faces. Yes, reads faces. The business is personology and her name is Naomi Tickle. This is way cool stuff and it really can help someone in small business, sales ,and/or marketing. I have included a short clip from the show.

To your success!
Tony Estigoy VP, New Media
Rebel Public Relations
http://www.RebelPR.com
Producer
The RebelWoman Show
http://www.TheRebelWomanShow.TV