Too many times I have witnessed the graphic designer become a web designer simply because the client didn't know to ask the right questions. A year later, maybe less, the client finally figures out that little to no traffic has been generated by this beautiful web site and cannot figure out why. "It looks so good. Check out the graphics and this beautiful flash page!" This client then spends several thousand dollars on "seo marketing" through a 3rd party vendor and voila! nothing.So in essence the client has paid twice for a good looking web brochure that generates zero organic traffic. True story!
But what does this have to do with a "marketing designer"? Absolutely everything when it comes to proper Web site design. Understand, professional internet marketers study marketing. From eye research studies on how a home page is read to the colors and layout. Keywords and phrases are also vitally important to a great web site and whether or not you get indexed high in the search engines for optimal page placement.
Here are 3 questions you must ask your "graphic designer" the next time they tell you that they can build you a web site:
1. What is your strategy for guaranteeing that you will get leads from your website?
2. Now that you have visitors(inquires, possible purchase, etc.)what is your strategy to convert them?
3. What is your strategy for getting repeat business?
If they can answer these 3 questions then you have yourself a marketing designer and high probablity of success with your website!
If they cannot answer these questions to your satisfaction,visit , and let's see if we can help you out!
To Your Success!
-Tony Estigoy
-VP, New Media
-tony@rebelpr.com
Monday, December 29, 2008
Tuesday, December 9, 2008
Traditional advertising vs. internet marketing
Traditional advertising is dead! Actually, maybe "dead" is too strong of a word but certainly dying. Internet marketing is fast becoming the way to share with the world your products and services.
With the costs continuing to go up but effectiveness going down it's no wonder print ads in newspapers, magazines, etc. are dwindling while costs for internet marketing is declining at the same time effectiveness rate is increasing.
The amount of time people are spending on the internet increases daily which in turn has created more opportunity for business on the internet to advertise. Major companies are jumping on this bandwagon.
The fact that you can target your customer with pin point precision on the internet is a lot more appealing than the shotgun approach with traditional advertising. That's huge!
Not only target, but track, those reading your ads(can't do that through a newspaper ad!)allowing you to further market to them and get them to convert.
The Internet can be less expensive to advertise, have a lower entry point, and advertise in a greater range!
Overall, if you are still throwing your money at print ads, why? It may be time to chat with someone about how your business can utilize the internet for marketing and advertising.
Tony Estigoy is a specialist in social networking and seo web design.
Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com
Producer
The RebelWoman Show
http://www.TheRebelWomanShow.TV
With the costs continuing to go up but effectiveness going down it's no wonder print ads in newspapers, magazines, etc. are dwindling while costs for internet marketing is declining at the same time effectiveness rate is increasing.
The amount of time people are spending on the internet increases daily which in turn has created more opportunity for business on the internet to advertise. Major companies are jumping on this bandwagon.
The fact that you can target your customer with pin point precision on the internet is a lot more appealing than the shotgun approach with traditional advertising. That's huge!
Not only target, but track, those reading your ads(can't do that through a newspaper ad!)allowing you to further market to them and get them to convert.
The Internet can be less expensive to advertise, have a lower entry point, and advertise in a greater range!
Overall, if you are still throwing your money at print ads, why? It may be time to chat with someone about how your business can utilize the internet for marketing and advertising.
Tony Estigoy is a specialist in social networking and seo web design.
Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com
Producer
The RebelWoman Show
http://www.TheRebelWomanShow.TV
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