Of course the fact that Barack Obama is using YouTube as a media vehicle is nothing new. But what is new is that he will be using it for his weekly fireside chat. Every week the President-elect will be broadcasting his address to the world through video via the internet. Wow!
So here are the real questions? How are you using video to communicate your message? How is your business using video to communicate its message?
The use of video has come a long way from just a year ago. With internet speeds getting faster and faster(remember dial up? I do!) upload speeds for video has also increased incrementally allowing the user to watch a tv show on their laptop. The reason for this increased speed is simple-We are moving from copper wiring(the slowsky way) to fiber optics(wooohooo!)!
Communicating your message via video is a powerful way for people to get to know you and trust you. And you trust is worth is weight in gold in today's social market. Video puts a "face" on business, your business. It allows you creative freedom to showcase your passion, your knowledge, your product. But, there is a caveat, be careful with your video as there could be negative backlash.
So here are a couple of tips:
1. Don't make it too commercially
2. Don't try to "fool" the audience
Video is a wonderful and inexpensive way to promote what you do to a potential market of millions!
The world is truly your oyster.
Go for it!
Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com
Producer
http://www.TheRebelWomanShow.TV
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