About a year ago is when I started to first enter the world of internet marketing. Search engine optimization, blogging, podcasting, etc. were words used by geeks and nerds and certainly not cool me. I had no idea as to what,and how, I could use the internet to market other than use it for researching companies.
Fast forward to today and I can tell you,as a marketer mind you, that those 3 terms,above, have become hugely important in the way I do business. Not only do I utilize all three in different capacities but I use them extensively. Let me explain how I use them and below I will give you several websites that will allow you to sign up for free services!
Blogging is nothing more than a website that allows you to change the content. Yep, that simple. The great thing about a blog is that you do not have to be a great writer to have a great blog. Throw out the rules of proper grammer and write. If you can utilize great keywords/phrases(SEO) even better. But the important this is to write. Content is king on any website/blog and content is what the search engines index.
But what if you don't like to write? Well, my friend, you don't have to have a text blog.Although I recommend some good keywords on your blog,how about a video blog? Adding video to any blog will help keep your client/prospect on your page longer. If it's relevant or funny it may even go viral which is what you want to have happen.
Adding audio(podcast)to your blog post will also help retain and grow readership. You don't have to read your blog to the reader but by adding some good audio the reader now reads in your voice,not theirs. This will allow your reader to "hear" the words the way you meant to write them.
These are just a couple of ideas to help you grow your business online. There are lot's of ways to utilize the internet and I wanted to share a couple of them with you. This way you won't get overwhelmed.
Here are a couple of great websites to help you get started:
Audio-http://www.UHaveAudio.com
Video-http://www.Helloworld.com - Not free but pretty darn cheap!
Blog-http://www.Blogger.com
I wish you great success with your internet marketing!
As always I've added a clip from my show. Enjoy!
Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com
Producer
http://www.TheRebelWomanShow.com
Friday, October 31, 2008
Friday, October 24, 2008
The Teachings of Declan Dunn
I had the opportunity to spend several hours with the "godfather" of affiliate marketing, Declan Dunn, at a recent women's business networking event. Since we knew each other(and were one of a few men at this event) from a 3-day workshop hosted by his significant other, Jody Colvard, it gave us some common ground in which to have a conversation about all sorts of topics(of course we talked about sports!) including the ever changing web marketing on the internet. Declan has written many books and articles on the subject and has been quoted countless times in trade publications.
Declan is an incredibly intelligent human being. His knowledge of the internet and web marketing is virtually second to none. So, I would ask a question, then just sit back and listen. Sometimes he would talk over(way over) my head but I tried to soak it all in. Here are a few of the tidbits he shared with me regarding web marketing:
1. Engage your visitors, who are browsing, and ask(yep that simple) what they are looking for and find a way to utilize video or audio to help keep them there. You have about 8 seconds to capture their attention or they are gone!
2. Direct them toward exactly what they want to buy. Ask them what they need and make it easy for them to get it. What's their "pain point" and can you product or service soothe their pain?
He went on to explain that web marketing is not rocket science but there is definitely a science to developing techniques and using some great resources available on the web.
Take a good look at your website. Look at it from the eye of a visitor. Are you capturing their attention? If not, what can you add to encourage a longer visit? Video, graphics, audio? All three?
I will be meeting with Declan, again, in the first week of November at a 3-Day workshop. You can check out the details by going to www.fmgnetwork.com/jann. Great stuff and business changing!
I have included the latest RebelWoman Show promo. This promo features Fiona Walsh in part 2 of a 4 part series of "How Women Can Beat Men in Business!"
To Your Success,
Tony Estigoy
VP, New Media
Rebel Public Relations
www.RebelPR.com
Declan is an incredibly intelligent human being. His knowledge of the internet and web marketing is virtually second to none. So, I would ask a question, then just sit back and listen. Sometimes he would talk over(way over) my head but I tried to soak it all in. Here are a few of the tidbits he shared with me regarding web marketing:
1. Engage your visitors, who are browsing, and ask(yep that simple) what they are looking for and find a way to utilize video or audio to help keep them there. You have about 8 seconds to capture their attention or they are gone!
2. Direct them toward exactly what they want to buy. Ask them what they need and make it easy for them to get it. What's their "pain point" and can you product or service soothe their pain?
He went on to explain that web marketing is not rocket science but there is definitely a science to developing techniques and using some great resources available on the web.
Take a good look at your website. Look at it from the eye of a visitor. Are you capturing their attention? If not, what can you add to encourage a longer visit? Video, graphics, audio? All three?
I will be meeting with Declan, again, in the first week of November at a 3-Day workshop. You can check out the details by going to www.fmgnetwork.com/jann. Great stuff and business changing!
I have included the latest RebelWoman Show promo. This promo features Fiona Walsh in part 2 of a 4 part series of "How Women Can Beat Men in Business!"
To Your Success,
Tony Estigoy
VP, New Media
Rebel Public Relations
www.RebelPR.com
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