Rebel Public Relations: How to Get More People to Follow You Without Using Twitter

No, this isn't Rebel Public Relations creating another Twitter application that will promise you thousands of followers in one day. This is about creating organic traffic by attracting people to you because you have something to offer. Novel, huh?

If you are looking for more people to find you,follow you, and most importantly, buy from you then there are a few rules of the internet that you may want to follow.

Most people will buy from those they trust, right? But all too often I run into websites, blogs, or lenses that are attempting to sell to right off the bat. Nothing turns away your perfect prospect faster than a snake oil salesperson.

So the fastest way to get people to follow and trust you...give something to them first! Give them something of value. Share with your perfect prospect information that will make their lives easier.

Recently I created a video for my Marketing Minute program that answers the question of how to get more people to follow you.

It's always going to be about trust. So give your perfect prospect value and you will earn their trust.

To Your Success!

-Tony Estigoy
-Vp, New Media
-RebelPR.com

Facebook vs. Twitter

Well, has the war begun between Facebook and Twitter? According to a recent article, http://tinyurl.com/amazmg , Facebook is making some changes to its social networking site that closely mimics Twitter. Now, as a fan of both, I will get to benefit from these changes as these players continue to manuever to keep its respective and growing fan bases.

Enjoy the article!

To your success,

Tony Estigoy
VP, New Media
Rebel Public Relations

Graphic Designer vs. Marketing Designer

Too many times I have witnessed the graphic designer become a web designer simply because the client didn't know to ask the right questions. A year later, maybe less, the client finally figures out that little to no traffic has been generated by this beautiful web site and cannot figure out why. "It looks so good. Check out the graphics and this beautiful flash page!" This client then spends several thousand dollars on "seo marketing" through a 3rd party vendor and voila! nothing.So in essence the client has paid twice for a good looking web brochure that generates zero organic traffic. True story!

But what does this have to do with a "marketing designer"? Absolutely everything when it comes to proper Web site design. Understand, professional internet marketers study marketing. From eye research studies on how a home page is read to the colors and layout. Keywords and phrases are also vitally important to a great web site and whether or not you get indexed high in the search engines for optimal page placement.

Here are 3 questions you must ask your "graphic designer" the next time they tell you that they can build you a web site:

1. What is your strategy for guaranteeing that you will get leads from your website?
2. Now that you have visitors(inquires, possible purchase, etc.)what is your strategy to convert them?
3. What is your strategy for getting repeat business?

If they can answer these 3 questions then you have yourself a marketing designer and high probablity of success with your website!

If they cannot answer these questions to your satisfaction,visit , and let's see if we can help you out!

To Your Success!

-Tony Estigoy
-VP, New Media
-tony@rebelpr.com

Traditional advertising vs. internet marketing

Traditional advertising is dead! Actually, maybe "dead" is too strong of a word but certainly dying. Internet marketing is fast becoming the way to share with the world your products and services.

With the costs continuing to go up but effectiveness going down it's no wonder print ads in newspapers, magazines, etc. are dwindling while costs for internet marketing is declining at the same time effectiveness rate is increasing.

The amount of time people are spending on the internet increases daily which in turn has created more opportunity for business on the internet to advertise. Major companies are jumping on this bandwagon.

The fact that you can target your customer with pin point precision on the internet is a lot more appealing than the shotgun approach with traditional advertising. That's huge!

Not only target, but track, those reading your ads(can't do that through a newspaper ad!)allowing you to further market to them and get them to convert.

The Internet can be less expensive to advertise, have a lower entry point, and advertise in a greater range!

Overall, if you are still throwing your money at print ads, why? It may be time to chat with someone about how your business can utilize the internet for marketing and advertising.

Tony Estigoy is a specialist in social networking and seo web design.

Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com
Producer
The RebelWoman Show
http://www.TheRebelWomanShow.TV

Are you LinkedIn?

Are you LinkedIn? I used to think that this was another social networkng site that I would have to manage and ,quite frankly, didn't want to invest the time. Man, was I wrong.

Why would I want to be on LinkedIn?

Considering that the new currency in business is trust what better way than to have your collegues, co-workers, or friends recommend you to thousands of people. Wow, there is nothing more powerful than "word of mouth" advertising for your business. Nothing! Unless, of course, you and your business stinks, well that's another story.

Below are 3 reasons for you to be on LinkedIn:

1. To increase visibility-Be found by other people
2. Increase Credibility
3. Build Relationships

It's pretty simple. Who in business doesn't want to found? Especially if you don't have to pay advertising or marketing costs to get it!
Your credibility is enhanced when collegues, co-workers, or friends recommend you. That's huge TRUST!
And of course, relationship building 101. Any entrepreneur will tell you that relationship building is a vital component to the health of their business.

Here are a couple of tips for you as you ramp up your LinkedIn account so that you can maximize your LinkedIn account:

1. The header area of the LinkedIn page is keyword searchable. Yes, Google will index your LinkedIn page. So be sure to have strong keywords. Just don't leave it blank!

2. Customize your profile.Include your website and customize the label. The goal is too be found.

3. Call to action.Include phone numbers and email address so someone can easily connect with you.

Just by doing these few things you are helping to become more visible.

Be sure to make connections and you are on your way to using social media to enhance your marketing efforts for your business!

To YOUR success!

Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com