Too many times I have witnessed the graphic designer become a web designer simply because the client didn't know to ask the right questions. A year later, maybe less, the client finally figures out that little to no traffic has been generated by this beautiful web site and cannot figure out why. "It looks so good. Check out the graphics and this beautiful flash page!" This client then spends several thousand dollars on "seo marketing" through a 3rd party vendor and voila! nothing.So in essence the client has paid twice for a good looking web brochure that generates zero organic traffic. True story!
But what does this have to do with a "marketing designer"? Absolutely everything when it comes to proper Web site design. Understand, professional internet marketers study marketing. From eye research studies on how a home page is read to the colors and layout. Keywords and phrases are also vitally important to a great web site and whether or not you get indexed high in the search engines for optimal page placement.
Here are 3 questions you must ask your "graphic designer" the next time they tell you that they can build you a web site:
1. What is your strategy for guaranteeing that you will get leads from your website?
2. Now that you have visitors(inquires, possible purchase, etc.)what is your strategy to convert them?
3. What is your strategy for getting repeat business?
If they can answer these 3 questions then you have yourself a marketing designer and high probablity of success with your website!
If they cannot answer these questions to your satisfaction,visit , and let's see if we can help you out!
To Your Success!
-Tony Estigoy
-VP, New Media
-tony@rebelpr.com
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2 comments:
Great suggestions Tony! This is a common pitfall many entrepreneurs fall into!
I look forward to reading more of your tips and strategies!
Thanks Rick!
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