How to Create Your Own Word of Mouth Campaign in 5 Easy Steps

Word of mouth is viral on its own.However, businesses need to think about the marketing aspect of everything they do and this includes "word of mouth" advertising.

Word of mouth is among the very few techniques to infiltrate the no-marketing zones people have built around their lives. Many marketers, including myself, believe that informal, unmediated communication through blogs, social networking sites, or chats in the girls' bathroom is hands down more effective than even the most polished ads.

Word of mouth is a great starting point for an online marketing campaign. Below are 5 easy steps to get you to start your own "word of mouth" campaign:

1. Find people who will talk about your business. Look for bloggers, customers, volunteers, and influencers.

2. Give them a topic to discuss. This could be a new product, great service,, or a new feature.

3. Use the tools that are available to you. Handouts, blogs, online communities, samples.

4. Take part in the conversation. Reply to blog postings, online discussions, and use Twitter for updates.

5. Track your comments. Use dashboards and other advanced measurement tools. Offer feedback on on message boards.

Use this info to start your own word of mouth marketing campaign and get the word out.

To Your Success,

Tony Estigoy
VP, New Media
Rebel Public Relations

Traditional advertising vs. internet marketing

Traditional advertising is dead! Actually, maybe "dead" is too strong of a word but certainly dying. Internet marketing is fast becoming the way to share with the world your products and services.

With the costs continuing to go up but effectiveness going down it's no wonder print ads in newspapers, magazines, etc. are dwindling while costs for internet marketing is declining at the same time effectiveness rate is increasing.

The amount of time people are spending on the internet increases daily which in turn has created more opportunity for business on the internet to advertise. Major companies are jumping on this bandwagon.

The fact that you can target your customer with pin point precision on the internet is a lot more appealing than the shotgun approach with traditional advertising. That's huge!

Not only target, but track, those reading your ads(can't do that through a newspaper ad!)allowing you to further market to them and get them to convert.

The Internet can be less expensive to advertise, have a lower entry point, and advertise in a greater range!

Overall, if you are still throwing your money at print ads, why? It may be time to chat with someone about how your business can utilize the internet for marketing and advertising.

Tony Estigoy is a specialist in social networking and seo web design.

Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com
Producer
The RebelWoman Show
http://www.TheRebelWomanShow.TV