Are you LinkedIn?

Are you LinkedIn? I used to think that this was another social networkng site that I would have to manage and ,quite frankly, didn't want to invest the time. Man, was I wrong.

Why would I want to be on LinkedIn?

Considering that the new currency in business is trust what better way than to have your collegues, co-workers, or friends recommend you to thousands of people. Wow, there is nothing more powerful than "word of mouth" advertising for your business. Nothing! Unless, of course, you and your business stinks, well that's another story.

Below are 3 reasons for you to be on LinkedIn:

1. To increase visibility-Be found by other people
2. Increase Credibility
3. Build Relationships

It's pretty simple. Who in business doesn't want to found? Especially if you don't have to pay advertising or marketing costs to get it!
Your credibility is enhanced when collegues, co-workers, or friends recommend you. That's huge TRUST!
And of course, relationship building 101. Any entrepreneur will tell you that relationship building is a vital component to the health of their business.

Here are a couple of tips for you as you ramp up your LinkedIn account so that you can maximize your LinkedIn account:

1. The header area of the LinkedIn page is keyword searchable. Yes, Google will index your LinkedIn page. So be sure to have strong keywords. Just don't leave it blank!

2. Customize your profile.Include your website and customize the label. The goal is too be found.

3. Call to action.Include phone numbers and email address so someone can easily connect with you.

Just by doing these few things you are helping to become more visible.

Be sure to make connections and you are on your way to using social media to enhance your marketing efforts for your business!

To YOUR success!

Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com