Is Your Web Designer Building You a Dynamic Site?

I have, recently, run into several business people who hired a web designer to build them a dynamic website for their business. What was interesting is that their websites, although they looked good, did not provide them with any leads and minimal page views. I found them to be frustrated as they spent a considerable amount of money to help them garner leads, enhance their brand, and visibility on the internet.



I have posted a short video that will share with you 3 questions that you MUST ask prior to hiring a web designer. This is a must watch video as it will literally save you thousands of dollars and lot's of headaches!

To your continued success,

Tony Estigoy

VP, New Media

Rebel Public Relations

Graphic Designer vs. Marketing Designer

Too many times I have witnessed the graphic designer become a web designer simply because the client didn't know to ask the right questions. A year later, maybe less, the client finally figures out that little to no traffic has been generated by this beautiful web site and cannot figure out why. "It looks so good. Check out the graphics and this beautiful flash page!" This client then spends several thousand dollars on "seo marketing" through a 3rd party vendor and voila! nothing.So in essence the client has paid twice for a good looking web brochure that generates zero organic traffic. True story!

But what does this have to do with a "marketing designer"? Absolutely everything when it comes to proper Web site design. Understand, professional internet marketers study marketing. From eye research studies on how a home page is read to the colors and layout. Keywords and phrases are also vitally important to a great web site and whether or not you get indexed high in the search engines for optimal page placement.

Here are 3 questions you must ask your "graphic designer" the next time they tell you that they can build you a web site:

1. What is your strategy for guaranteeing that you will get leads from your website?
2. Now that you have visitors(inquires, possible purchase, etc.)what is your strategy to convert them?
3. What is your strategy for getting repeat business?

If they can answer these 3 questions then you have yourself a marketing designer and high probablity of success with your website!

If they cannot answer these questions to your satisfaction,visit , and let's see if we can help you out!

To Your Success!

-Tony Estigoy
-VP, New Media
-tony@rebelpr.com

The Teachings of Declan Dunn

I had the opportunity to spend several hours with the "godfather" of affiliate marketing, Declan Dunn, at a recent women's business networking event. Since we knew each other(and were one of a few men at this event) from a 3-day workshop hosted by his significant other, Jody Colvard, it gave us some common ground in which to have a conversation about all sorts of topics(of course we talked about sports!) including the ever changing web marketing on the internet. Declan has written many books and articles on the subject and has been quoted countless times in trade publications.

Declan is an incredibly intelligent human being. His knowledge of the internet and web marketing is virtually second to none. So, I would ask a question, then just sit back and listen. Sometimes he would talk over(way over) my head but I tried to soak it all in. Here are a few of the tidbits he shared with me regarding web marketing:

1. Engage your visitors, who are browsing, and ask(yep that simple) what they are looking for and find a way to utilize video or audio to help keep them there. You have about 8 seconds to capture their attention or they are gone!

2. Direct them toward exactly what they want to buy. Ask them what they need and make it easy for them to get it. What's their "pain point" and can you product or service soothe their pain?

He went on to explain that web marketing is not rocket science but there is definitely a science to developing techniques and using some great resources available on the web.

Take a good look at your website. Look at it from the eye of a visitor. Are you capturing their attention? If not, what can you add to encourage a longer visit? Video, graphics, audio? All three?

I will be meeting with Declan, again, in the first week of November at a 3-Day workshop. You can check out the details by going to www.fmgnetwork.com/jann. Great stuff and business changing!

I have included the latest RebelWoman Show promo. This promo features Fiona Walsh in part 2 of a 4 part series of "How Women Can Beat Men in Business!"

To Your Success,

Tony Estigoy
VP, New Media
Rebel Public Relations
www.RebelPR.com