Word of mouth is viral on its own.However, businesses need to think about the marketing aspect of everything they do and this includes "word of mouth" advertising.
Word of mouth is among the very few techniques to infiltrate the no-marketing zones people have built around their lives. Many marketers, including myself, believe that informal, unmediated communication through blogs, social networking sites, or chats in the girls' bathroom is hands down more effective than even the most polished ads.
Word of mouth is a great starting point for an online marketing campaign. Below are 5 easy steps to get you to start your own "word of mouth" campaign:
1. Find people who will talk about your business. Look for bloggers, customers, volunteers, and influencers.
2. Give them a topic to discuss. This could be a new product, great service,, or a new feature.
3. Use the tools that are available to you. Handouts, blogs, online communities, samples.
4. Take part in the conversation. Reply to blog postings, online discussions, and use Twitter for updates.
5. Track your comments. Use dashboards and other advanced measurement tools. Offer feedback on on message boards.
Use this info to start your own word of mouth marketing campaign and get the word out.
To Your Success,
Tony Estigoy
VP, New Media
Rebel Public Relations
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