Word of mouth is viral on its own.However, businesses need to think about the marketing aspect of everything they do and this includes "word of mouth" advertising.
Word of mouth is among the very few techniques to infiltrate the no-marketing zones people have built around their lives. Many marketers, including myself, believe that informal, unmediated communication through blogs, social networking sites, or chats in the girls' bathroom is hands down more effective than even the most polished ads.
Word of mouth is a great starting point for an online marketing campaign. Below are 5 easy steps to get you to start your own "word of mouth" campaign:
1. Find people who will talk about your business. Look for bloggers, customers, volunteers, and influencers.
2. Give them a topic to discuss. This could be a new product, great service,, or a new feature.
3. Use the tools that are available to you. Handouts, blogs, online communities, samples.
4. Take part in the conversation. Reply to blog postings, online discussions, and use Twitter for updates.
5. Track your comments. Use dashboards and other advanced measurement tools. Offer feedback on on message boards.
Use this info to start your own word of mouth marketing campaign and get the word out.
To Your Success,
Tony Estigoy
VP, New Media
Rebel Public Relations
Showing posts with label email marketing. Show all posts
Showing posts with label email marketing. Show all posts
Tuesday, July 21, 2009
Sunday, June 14, 2009
Video Online Marketing: How is Your Business Using Video for Online Marketing
Video online marketing is fast becoming the most effective way to market your business and maximize your online marketing efforts. A recent article on Squidoo shares with you why it's important(YouTube is the 3 largest search engine behind Google and Yahoo)to use video online marketing but will share with you the top ten video sharing sites to maximize exposure your business on the internet.
Check out the Squidoo article.
To Your Success!
-Tony Estigoy
-VP, New Media
-Rebel Public Relations
-http://www.RebelPR.com
Check out the Squidoo article.
To Your Success!
-Tony Estigoy
-VP, New Media
-Rebel Public Relations
-http://www.RebelPR.com
Friday, April 17, 2009
Cold Calling, Email Marketing, and Ping
Today I am answering some questions from my readers regarding cold calling, email marketing, and Ping. This will be a weekly video blog as I will share with you many marketing tips & techniques that help you and your business grow. I am also looking forward to adding guest speakers and experts!
If you have anyone to recommend please send them my way!
To your continued success!
-Tony Estigoy
VP, New Media
Rebel Public Relations
If you have anyone to recommend please send them my way!
To your continued success!
-Tony Estigoy
VP, New Media
Rebel Public Relations
Sunday, April 5, 2009
8 Reasons Your Business Should be Using Email Marketing
Email marketing is most likely not going away anytime soon. It’s one of the most effective communication and promotion vehicles on the internet today.
Email marketing is relatively inexpensive compared to other forms of marketing and allows you to improve your relationships with your prospects (gain trust) and your current clients. Email marketing is not only a great way to send out newsletters but it’s a great way to send specific targeted messages over time that will help you convert ie; get your customers to buy again!
Here are 8 reasons as to why it’s vitally important to your business to take advantage of email marketing:
1. Email is personal-With auto-responder technology you will be able to automatically customize the email with the recipient’s name. Personalizing is important to gaining trust with your prospects
2. Timed responses-You can set your messages to automatically send at pre-determined intervals. Let the system work for you. This is a huge time saver on the back-end.
3. Open rates-Unlike traditional advertising, where you don’t know who is looking at your message, with email marketing you will have access to open rates, click through rates, delivery, and conversion.
4. Demographics-How valuable is it for your business to know where your message is being “heard”. This piece of information will allows you to collect vital information about your prospects.
5. Fast delivery-Email is sent instantaneously. You can virtually get feedback regarding your message in minutes compared to days or weeks with traditional advertising.
6. Trust factor-As mentioned in #1 above, trust is huge on the internet. People will do business with you if they trust you.
7. Builds brand awareness-Email marketing is highly effective, customized, and helps you build your brand with your message.
8. It's virtually FREE! It doesn’t cost a whole lot to send email to thousands of prospects and the revenue generated is pure profit!
Email is a major form of communication and huge part of many people's daily routine. Email marketing is a great way to expand your business and it doesn’t have to be a costly nor time consuming to make it happen.
In today’s challenging economy email marketing may be the best return on investment as businesses are tightening budgets and looking to restrict spending on marketing yet still maintain a presence in the market.
To your business success!
Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com
Email marketing is relatively inexpensive compared to other forms of marketing and allows you to improve your relationships with your prospects (gain trust) and your current clients. Email marketing is not only a great way to send out newsletters but it’s a great way to send specific targeted messages over time that will help you convert ie; get your customers to buy again!
Here are 8 reasons as to why it’s vitally important to your business to take advantage of email marketing:
1. Email is personal-With auto-responder technology you will be able to automatically customize the email with the recipient’s name. Personalizing is important to gaining trust with your prospects
2. Timed responses-You can set your messages to automatically send at pre-determined intervals. Let the system work for you. This is a huge time saver on the back-end.
3. Open rates-Unlike traditional advertising, where you don’t know who is looking at your message, with email marketing you will have access to open rates, click through rates, delivery, and conversion.
4. Demographics-How valuable is it for your business to know where your message is being “heard”. This piece of information will allows you to collect vital information about your prospects.
5. Fast delivery-Email is sent instantaneously. You can virtually get feedback regarding your message in minutes compared to days or weeks with traditional advertising.
6. Trust factor-As mentioned in #1 above, trust is huge on the internet. People will do business with you if they trust you.
7. Builds brand awareness-Email marketing is highly effective, customized, and helps you build your brand with your message.
8. It's virtually FREE! It doesn’t cost a whole lot to send email to thousands of prospects and the revenue generated is pure profit!
Email is a major form of communication and huge part of many people's daily routine. Email marketing is a great way to expand your business and it doesn’t have to be a costly nor time consuming to make it happen.
In today’s challenging economy email marketing may be the best return on investment as businesses are tightening budgets and looking to restrict spending on marketing yet still maintain a presence in the market.
To your business success!
Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com
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