8 Reasons Your Business Should be Using Email Marketing

Email marketing is most likely not going away anytime soon. It’s one of the most effective communication and promotion vehicles on the internet today.

Email marketing is relatively inexpensive compared to other forms of marketing and allows you to improve your relationships with your prospects (gain trust) and your current clients. Email marketing is not only a great way to send out newsletters but it’s a great way to send specific targeted messages over time that will help you convert ie; get your customers to buy again!

Here are 8 reasons as to why it’s vitally important to your business to take advantage of email marketing:

1. Email is personal-With auto-responder technology you will be able to automatically customize the email with the recipient’s name. Personalizing is important to gaining trust with your prospects
2. Timed responses-You can set your messages to automatically send at pre-determined intervals. Let the system work for you. This is a huge time saver on the back-end.
3. Open rates-Unlike traditional advertising, where you don’t know who is looking at your message, with email marketing you will have access to open rates, click through rates, delivery, and conversion.
4. Demographics-How valuable is it for your business to know where your message is being “heard”. This piece of information will allows you to collect vital information about your prospects.
5. Fast delivery-Email is sent instantaneously. You can virtually get feedback regarding your message in minutes compared to days or weeks with traditional advertising.
6. Trust factor-As mentioned in #1 above, trust is huge on the internet. People will do business with you if they trust you.
7. Builds brand awareness-Email marketing is highly effective, customized, and helps you build your brand with your message.
8. It's virtually FREE! It doesn’t cost a whole lot to send email to thousands of prospects and the revenue generated is pure profit!


Email is a major form of communication and huge part of many people's daily routine. Email marketing is a great way to expand your business and it doesn’t have to be a costly nor time consuming to make it happen.

In today’s challenging economy email marketing may be the best return on investment as businesses are tightening budgets and looking to restrict spending on marketing yet still maintain a presence in the market.

To your business success!

Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com

Interview with Amparo Perez Cook

Today, I want you to meet Amparo Perez Cook. Who you might ask? Most people have never heard of her yet she achieved something that most will never do.

Amparo followed her dream. Watch the interview with RebelWoman host Jann Taber and listen to her story. It is one of many yet one of so few. Her dream, her passion, allowed her to purchase a radio station(one of the first woman to ever do so!) for $15M, without any money, and later sell it for $23M.

Her story is one of passion, determination, and the desire to think big and act big. Her laser focused drive would not allow failure although there were many obstacles against her.

Take 15 minutes and watch the interview. It just might help propel you past any obstacles!

To your success!

-Tony Estigoy
-VP, New Media and Social Media Coach
-http://www.RebelPR.com

Twitter and Social Media

If you are not taking advantage of social media or are not currently on Twitter you're missing out big time!

Get on Twitter asap. Start looking for people who have the same interests as you or how about getting some news flash's from CNN or your local news outlet? With companies like Dunkin' Donuts, Southwest Airlines and Expedia using Twitter it only makes sense for you to be on there too! What are you waiting for?

Twitter will help you drive traffic to your website. There are other social media bloggers who are claiming 800 additional views per day to their website. I don't know, can you use 800 more views per day on your site? I know I can!

Twitter is not complicated and it's a great tool to start meeting like minded business people. You get 140 characters to work with in your mini-blog. Get creative and learn how 2 shortn txt. Every character counts.

Social media is all about transparency. Be real. Don't sell. Make friends. Don't make it complicated. Have fun.

Get on Twitter now and start sending your tweets. Your marketing will never be the same!

Here's to a successful 2009!
Tony Estigoy VP, New Media
Rebel Public Relations
tony@rebelpr.com

p.s.Below is a self-serving video that shares testimonials from my last social media seminar.