Rebel Public Relations

Jann Taber Auditioning for Oprah's New TV Network

2010-06-01T12:14:00.001-07:00

Since I usually write about business and different online, and offline, marketing tools, tips, and techniques this blog will be a little different. I am pleased to announce that my wife(yes, full disclosure), Jann Taber, is auditioning for Oprah Winfrey's new television network called OWN. This is an exciting time for Jann as this has been a long time dream of hers to have her own network television show.

I will be blatantly asking for your support by voting for Jann as part of this contest will be based on the public voting for her.

Watch Jann's audition and I believe you will be impressed by her intelligence, depth of knowledge, and her ability to connect with her guests. Although, as her husband and I may come across biased, I think you will find Jann to be approachable and likeable and overall will make a great host.

I want to personally thank you, in advance, for taking the time to watch her audition video and voting for her.

To Your Massive Success!

Tony Estigoy
Marketing
tony(at)rebelpr.com

2010-02-09T11:21:00.001-08:00

What story are you writing for your life? Are you allowing your past to create your future? Or has that chapter closed and life starts now

Rebel Public Relations Now Offering Online Network Marketing Training

2010-01-11T16:04:00.000-08:00

Sacramento, Ca.--Rebel Public Relations(RebelPR) is excited to announce new online marketing for network marketers and work from home entrepreneurs.

"We noticed a large number of people are starting their own business, or would like too, and working from home. However, we also found, that a majority of them are not getting the training they need to be successful", said Tony Estigoy, VP of New Media, "and that is why a lot of home businesses fail".

"In our research,as widely reported in a Google search, we found that 97% of network marketing businesses fail. So we decided to take a look at the number and figure out a way to help more people become successful. We believe we found the answer with an easy duplicatable system that has a proven online track record with top leaders sharing their secrets. This system provides strong online marketing training and support with step by step instructions", said Tony, "it's one of the best systems I have personally used."

Visit http://www.MasterNetworkMarketingNow.com

Rebel PR has 27 years of traditional corporate and political public relations along with 3 years of social media and online marketing. Tony Estigoy has 13 years of network marketing experience and has successfully helped hundreds of entrepreneurs start their own home based businesses.

To Your Massive Success,

Tony Estigoy
VP, New Media
tony[at]rebelpr.com
916.391.8811

"When is your next pay raise? How about tomorrow?"

2009-11-08T12:58:00.001-08:00

I'm preparing for a busy week of private biz receptions throughout Sacramento. It's going to be a fantastic week!

How to Create Your Own Word of Mouth Campaign in 5 Easy Steps

2009-07-21T16:38:00.001-07:00

Word of mouth is viral on its own.However, businesses need to think about the marketing aspect of everything they do and this includes "word of mouth" advertising.

Word of mouth is among the very few techniques to infiltrate the no-marketing zones people have built around their lives. Many marketers, including myself, believe that informal, unmediated communication through blogs, social networking sites, or chats in the girls' bathroom is hands down more effective than even the most polished ads.

Word of mouth is a great starting point for an online marketing campaign. Below are 5 easy steps to get you to start your own "word of mouth" campaign:

1. Find people who will talk about your business. Look for bloggers, customers, volunteers, and influencers.

2. Give them a topic to discuss. This could be a new product, great service,, or a new feature.

3. Use the tools that are available to you. Handouts, blogs, online communities, samples.

4. Take part in the conversation. Reply to blog postings, online discussions, and use Twitter for updates.

5. Track your comments. Use dashboards and other advanced measurement tools. Offer feedback on on message boards.

Use this info to start your own word of mouth marketing campaign and get the word out.

To Your Success,

Tony Estigoy
VP, New Media
Rebel Public Relations

Rebel Public Relations Offers Free Social Media Phone Consultations

2009-07-11T15:51:00.001-07:00

Rebel Public Relations Offers Free Social Media Phone Consultations

Shared via AddThis

2009-07-11T10:00:00.001-07:00

Ca State Employee's Furloughed and Struggling Financially. Maybe There is Help. http://ping.fm/4qZzc

2009-07-10T16:24:00.001-07:00

“Work eight hours and sleep eight hours and make sure that they are not the same hours.”-T.Boone Pickens

2009-07-10T08:03:00.001-07:00

You can now broadcast yourself "live" on Facebook with a new app. http://ping.fm/LaJXo

Sacramento Metro Chamber & Rebel Public Relations Presents a Free Social Media Seminar

2009-07-09T15:54:00.001-07:00

Sacramento Metro Chamber & Rebel Public Relations Presents a Free Social Media Seminar

Shared via AddThis

2009-07-09T09:29:00.001-07:00

"Learn to listen. Opportunity could be knocking at your door very softly.”-Frank Tyger

Rebel Public Relations: How to Get More People to Follow You Without Using Twitter

2009-06-23T14:34:00.000-07:00

No, this isn't Rebel Public Relations creating another Twitter application that will promise you thousands of followers in one day. This is about creating organic traffic by attracting people to you because you have something to offer. Novel, huh?

If you are looking for more people to find you,follow you, and most importantly, buy from you then there are a few rules of the internet that you may want to follow.

Most people will buy from those they trust, right? But all too often I run into websites, blogs, or lenses that are attempting to sell to right off the bat. Nothing turns away your perfect prospect faster than a snake oil salesperson.

So the fastest way to get people to follow and trust you...give something to them first! Give them something of value. Share with your perfect prospect information that will make their lives easier.

Recently I created a video for my Marketing Minute program that answers the question of how to get more people to follow you.

It's always going to be about trust. So give your perfect prospect value and you will earn their trust.

To Your Success!

-Tony Estigoy
-Vp, New Media
-RebelPR.com

Video Online Marketing: How is Your Business Using Video for Online Marketing

2009-06-14T17:30:00.000-07:00

Video online marketing is fast becoming the most effective way to market your business and maximize your online marketing efforts. A recent article on Squidoo shares with you why it's important(YouTube is the 3 largest search engine behind Google and Yahoo)to use video online marketing but will share with you the top ten video sharing sites to maximize exposure your business on the internet.

Check out the Squidoo article.

To Your Success!

-Tony Estigoy
-VP, New Media
-Rebel Public Relations
-http://www.RebelPR.com

Why it's Important to Identify Your Target Market in Network Marketing and Small Business!

2009-06-09T15:43:00.000-07:00

Identifying your target market will be key to your success in network marketing, multi-level marketing, and small business.

There are 3 key elements that you must ask yourself when it comes to targeting your market.

1. Who is your target market? How are you defining them?

2. What do your customers want? Are you the solutions provider?

3. How do they want the information delivered?

Recently, I wrote an article about the above questions and how it will help you become rich in a niche!

Read the article and make your comments. I would appreciate the feedback!

To Your Success!
Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com

3 Key Ingredients You MUST Possess for Success in Business

2009-05-03T21:18:00.000-07:00

A long time ago I learned that there are 3 key attributes you must possess in order to be successful in business, especially if you are a sole proprieter. These keys will unlock the doors to success and give you everything you want in your life...guaranteed! But you MUST have all 3 of these attributes! 2 out of 3 won't cut it. If you think you don't have all 3 then I would suggest working for someone else, in someone else's business, making someone else rich. Now, doesn't that sound good?! Not to me...

Ok, below are the 3 key attributes. Do you have them? If not, can you develop them?

1. Burning Desire What drives you everyday? What kicks your feet out of bed excited to start the day? What are your dreams? Are they big enough? Your burning desire is your "why". Why do you want to do a business like this? What can you achieve with this business? Financial freedom? Time freedom? Create a big enough WHY and have that burning desire to achieve it!

2. Coachable You have to be coachable in this business. Be open to idea's from other successful business people. Or hire a business coach to kick you in the butt! The more open you are to learning the faster you will achieve your goals!

3. Strong Work Ethic You have to work harder than anyone when you are in business for yourself. You have to be willing to do the hard work. Nothing is handed to you. You will work but the rewards are phenomenal and life changing in so many ways.

Do you possess these 3 key attributes? If so, you will be on your way to achieving great success in your business. I know of many people in business who have become wealthy beyond their dreams by applying, or developing, the above 3 attributes. Are you next?

To Your Success,

Tony Estigoy
VP, New Media
Rebel Public Relations
twitter.com/tonyestigoy

The Mental Approach to Business Success

2009-04-24T22:17:00.000-07:00

In business having the right mental approach to everything you do will have an incredible positive impact on your life. Getting focused and confident will increase opportunities, attract people to you, and increase your bottom line. There are not limits to your life.

But what if you are having difficulty in your business? You aren't making sales, everyone is saying no to your product, service, or opportunity and you are finding it increasingly difficult to stay motivated. What should you do?

Well, meet David Kenward. He is the premier mental coach who can help you get focused, stay focused, and help keep you on track for continued success in business.

I had the privledge of interviewing him for my Protandim Power Team show and I wanted to share the interview with you. Enjoy!

Click on http://www.youtube.com/watch?v=zI1-ZnHIDjM

To Your Continued Success,

Tony Estigoy
VP, New Media
Rebel Public Relations

Cold Calling, Email Marketing, and Ping

2009-04-17T11:13:00.000-07:00

Today I am answering some questions from my readers regarding cold calling, email marketing, and Ping. This will be a weekly video blog as I will share with you many marketing tips & techniques that help you and your business grow. I am also looking forward to adding guest speakers and experts!

If you have anyone to recommend please send them my way!

To your continued success!

-Tony Estigoy

VP, New Media

Rebel Public Relations

8 Reasons Your Business Should be Using Email Marketing

2009-04-05T21:32:00.000-07:00

Email marketing is most likely not going away anytime soon. It’s one of the most effective communication and promotion vehicles on the internet today.

Email marketing is relatively inexpensive compared to other forms of marketing and allows you to improve your relationships with your prospects (gain trust) and your current clients. Email marketing is not only a great way to send out newsletters but it’s a great way to send specific targeted messages over time that will help you convert ie; get your customers to buy again!

Here are 8 reasons as to why it’s vitally important to your business to take advantage of email marketing:

1. Email is personal-With auto-responder technology you will be able to automatically customize the email with the recipient’s name. Personalizing is important to gaining trust with your prospects
2. Timed responses-You can set your messages to automatically send at pre-determined intervals. Let the system work for you. This is a huge time saver on the back-end.
3. Open rates-Unlike traditional advertising, where you don’t know who is looking at your message, with email marketing you will have access to open rates, click through rates, delivery, and conversion.
4. Demographics-How valuable is it for your business to know where your message is being “heard”. This piece of information will allows you to collect vital information about your prospects.
5. Fast delivery-Email is sent instantaneously. You can virtually get feedback regarding your message in minutes compared to days or weeks with traditional advertising.
6. Trust factor-As mentioned in #1 above, trust is huge on the internet. People will do business with you if they trust you.
7. Builds brand awareness-Email marketing is highly effective, customized, and helps you build your brand with your message.
8. It's virtually FREE! It doesn’t cost a whole lot to send email to thousands of prospects and the revenue generated is pure profit!

Email is a major form of communication and huge part of many people's daily routine. Email marketing is a great way to expand your business and it doesn’t have to be a costly nor time consuming to make it happen.

In today’s challenging economy email marketing may be the best return on investment as businesses are tightening budgets and looking to restrict spending on marketing yet still maintain a presence in the market.

To your business success!

Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com

Is Your Business Using Social Media?

2009-04-02T13:10:00.000-07:00

Social media is here to stay. Now we just have to grow and develop with it. Social media is the new marketing medium, and every agency, no matter how clueless they are in actually using or implementing social media in campaigns, is telling their clients that this is what they have to be doing. I've been one of the people banging the drum for businesses to catch up in implementing social media into their current marketing efforts and for their clients and customers. Why? Social media is so much more than just social networks. It’s about visibility and enhancing brand through blogs, video sharing, photo sharing, micro-blogging, forums and much, much more.

The public at large is not utilizing social media and we have only begun to scratch the surface in power, influence, and value that social media offers in personal and business relationships. Social Media is blogging and podcasting. Its joining social networks and social sharing sites. Social media is a form of communication that is rapidly changing the way business relates to its customers. Social media tools facilitate and magnify these communications.

Social Media is definitely not as omnipresent as email yet. It’s been reported that 75% of 18-24 year olds spend significant time on social networks. Knowing that how can you influence that important group of purchasing power? Social Media is redefining how we relate to each other as humans and how we relate to the organizations that serve us. While it is commonly represented by blogs, video, audio, wikis, other user generated content and social networks, it is not about those specific things as much as it is about what happens around and because of those things. If you own a business, regardless of size, then you MUST have a social media campaign. This will help form and solidify sound relationships that are valid, reliable, and true.

To your success!

Tony Estigoy
VP, New Media
Rebel Public Relations

Is Your Web Designer Building You a Dynamic Site?

2009-03-30T13:54:00.000-07:00

I have, recently, run into several business people who hired a web designer to build them a dynamic website for their business. What was interesting is that their websites, although they looked good, did not provide them with any leads and minimal page views. I found them to be frustrated as they spent a considerable amount of money to help them garner leads, enhance their brand, and visibility on the internet.

I have posted a short video that will share with you 3 questions that you MUST ask prior to hiring a web designer. This is a must watch video as it will literally save you thousands of dollars and lot's of headaches!

To your continued success,

Tony Estigoy

VP, New Media

Rebel Public Relations

Facebook vs. Twitter

2009-03-05T14:47:00.000-08:00

Well, has the war begun between Facebook and Twitter? According to a recent article, http://tinyurl.com/amazmg , Facebook is making some changes to its social networking site that closely mimics Twitter. Now, as a fan of both, I will get to benefit from these changes as these players continue to manuever to keep its respective and growing fan bases.

Enjoy the article!

To your success,

Tony Estigoy
VP, New Media
Rebel Public Relations

2009-02-24T14:54:00.001-08:00

Just finished shooting a fantastic RebelWoman Show and am in the process of editing. This is our best show to date! Avail. tomorrow!

10 Secrets to Success

2009-02-23T12:34:00.000-08:00

How would you like to learn the "secrets to success"? Well, in the video below, we will share with you the secrets of success as told by 10 incredible women who appeared on my show, The RebelWoman Show with host Jann Taber.

You will learn, in bite sized snippets from previous shows, tips, techniques, and secrets that will help inspire and motivate you to great success! You will learn how these women harnessed passion and bold belief to achieve the unthinkable!

Go to http://www.TheRebelWomanShow.TV

To your success,

-Tony Estigoy
-VP, New Media
-www.RebelPR.com

2009-02-11T11:00:00.001-08:00

I'm just about to start on the social media seminar in West Sacto at IKEA @ 11:30am. R U coming?

2009-02-11T09:02:00.001-08:00

I'm preparing for my free social media seminar that is being conducted at IKEA in West Sacto. More info: http://ping.fm/BeAI6

Interview with Amparo Perez Cook

2009-02-01T13:10:00.000-08:00

Today, I want you to meet Amparo Perez Cook. Who you might ask? Most people have never heard of her yet she achieved something that most will never do.

Amparo followed her dream. Watch the interview with RebelWoman host Jann Taber and listen to her story. It is one of many yet one of so few. Her dream, her passion, allowed her to purchase a radio station(one of the first woman to ever do so!) for $15M, without any money, and later sell it for $23M.

Her story is one of passion, determination, and the desire to think big and act big. Her laser focused drive would not allow failure although there were many obstacles against her.

Take 15 minutes and watch the interview. It just might help propel you past any obstacles!

To your success!

-Tony Estigoy
-VP, New Media and Social Media Coach
-http://www.RebelPR.com

2009-01-28T15:38:00.001-08:00

Finished the social media seminar, back at the office, and exhausted!

Twitter and Social Media

2009-01-13T14:57:00.000-08:00

If you are not taking advantage of social media or are not currently on Twitter you're missing out big time!

Get on Twitter asap. Start looking for people who have the same interests as you or how about getting some news flash's from CNN or your local news outlet? With companies like Dunkin' Donuts, Southwest Airlines and Expedia using Twitter it only makes sense for you to be on there too! What are you waiting for?

Twitter will help you drive traffic to your website. There are other social media bloggers who are claiming 800 additional views per day to their website. I don't know, can you use 800 more views per day on your site? I know I can!

Twitter is not complicated and it's a great tool to start meeting like minded business people. You get 140 characters to work with in your mini-blog. Get creative and learn how 2 shortn txt. Every character counts.

Social media is all about transparency. Be real. Don't sell. Make friends. Don't make it complicated. Have fun.

Get on Twitter now and start sending your tweets. Your marketing will never be the same!

Here's to a successful 2009!
Tony Estigoy VP, New Media
Rebel Public Relations
tony@rebelpr.com

p.s.Below is a self-serving video that shares testimonials from my last social media seminar.

Graphic Designer vs. Marketing Designer

2008-12-29T16:51:00.000-08:00

Too many times I have witnessed the graphic designer become a web designer simply because the client didn't know to ask the right questions. A year later, maybe less, the client finally figures out that little to no traffic has been generated by this beautiful web site and cannot figure out why. "It looks so good. Check out the graphics and this beautiful flash page!" This client then spends several thousand dollars on "seo marketing" through a 3rd party vendor and voila! nothing.So in essence the client has paid twice for a good looking web brochure that generates zero organic traffic. True story!

But what does this have to do with a "marketing designer"? Absolutely everything when it comes to proper Web site design. Understand, professional internet marketers study marketing. From eye research studies on how a home page is read to the colors and layout. Keywords and phrases are also vitally important to a great web site and whether or not you get indexed high in the search engines for optimal page placement.

Here are 3 questions you must ask your "graphic designer" the next time they tell you that they can build you a web site:

1. What is your strategy for guaranteeing that you will get leads from your website?
2. Now that you have visitors(inquires, possible purchase, etc.)what is your strategy to convert them?
3. What is your strategy for getting repeat business?

If they can answer these 3 questions then you have yourself a marketing designer and high probablity of success with your website!

If they cannot answer these questions to your satisfaction,visit , and let's see if we can help you out!

To Your Success!

-Tony Estigoy
-VP, New Media
-tony@rebelpr.com

Traditional advertising vs. internet marketing

2008-12-09T12:58:00.000-08:00

Traditional advertising is dead! Actually, maybe "dead" is too strong of a word but certainly dying. Internet marketing is fast becoming the way to share with the world your products and services.

With the costs continuing to go up but effectiveness going down it's no wonder print ads in newspapers, magazines, etc. are dwindling while costs for internet marketing is declining at the same time effectiveness rate is increasing.

The amount of time people are spending on the internet increases daily which in turn has created more opportunity for business on the internet to advertise. Major companies are jumping on this bandwagon.

The fact that you can target your customer with pin point precision on the internet is a lot more appealing than the shotgun approach with traditional advertising. That's huge!

Not only target, but track, those reading your ads(can't do that through a newspaper ad!)allowing you to further market to them and get them to convert.

The Internet can be less expensive to advertise, have a lower entry point, and advertise in a greater range!

Overall, if you are still throwing your money at print ads, why? It may be time to chat with someone about how your business can utilize the internet for marketing and advertising.

Tony Estigoy is a specialist in social networking and seo web design.

Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com
Producer
The RebelWoman Show
http://www.TheRebelWomanShow.TV

Social Networking Plus Blogging Equals...

2008-11-29T12:39:00.000-08:00

Social networking plus blogging for small business equals success! But, you have to know what you are doing to make it work properly.

Recently, I responded to an email from a gentlemen who has a small business. He mentioned that he has tried the "web 2.0 thing" because everyone told him he should.

Well, according to our correspondence, he tried Facebook, LinkedIn,and even started a blog but he wasn't getting any business. No leads, no nothin'! So, according to him, social networking and blogging doesn't work!

I did some research on both of his social networking accounts and looked at his blog. He had a total of 13 friends on his Facebook and 4 connections on LinkedIn. His blog was an absolute mess. Ok, maybe I'm being a little harsh on the blog but as a person who teaches on proper blogging techniques it required some attention.

So let's get real. If you are going to use social networking to enhance your marketing efforts please go to a seminar or a workshop and at least learn the basics. Don't complain if it isn't working for you especially if you don't know what you are doing.

Here are a couple of tips for Facebook:
1. Become friends with someone who has lot's of friends to get started. Use their friend list to help populate yours. It will take a little time but it will help you get started.
2. Search for groups that these "friends" belong to and join. It will help you get acclimated to Facebook and increase your learning curve. There is sooo much more to offer, in terms of training, on Facebook but these 2 tips will help you get started.

Now,here is tip for your blog:

1. Use the same header on your blog as you do on your website. This will help keep the synergy between the two and help build brand awareness.

Totally off subject. I recently produced a show with a woman who reads faces. Yes, reads faces. The business is personology and her name is Naomi Tickle. This is way cool stuff and it really can help someone in small business, sales ,and/or marketing. I have included a short clip from the show.

To your success!
Tony Estigoy VP, New Media
Rebel Public Relations
http://www.RebelPR.com
Producer
The RebelWoman Show
http://www.TheRebelWomanShow.TV

Are you LinkedIn?

2008-11-21T10:55:00.000-08:00

Are you LinkedIn? I used to think that this was another social networkng site that I would have to manage and ,quite frankly, didn't want to invest the time. Man, was I wrong.

Why would I want to be on LinkedIn?

Considering that the new currency in business is trust what better way than to have your collegues, co-workers, or friends recommend you to thousands of people. Wow, there is nothing more powerful than "word of mouth" advertising for your business. Nothing! Unless, of course, you and your business stinks, well that's another story.

Below are 3 reasons for you to be on LinkedIn:

1. To increase visibility-Be found by other people
2. Increase Credibility
3. Build Relationships

It's pretty simple. Who in business doesn't want to found? Especially if you don't have to pay advertising or marketing costs to get it!
Your credibility is enhanced when collegues, co-workers, or friends recommend you. That's huge TRUST!
And of course, relationship building 101. Any entrepreneur will tell you that relationship building is a vital component to the health of their business.

Here are a couple of tips for you as you ramp up your LinkedIn account so that you can maximize your LinkedIn account:

1. The header area of the LinkedIn page is keyword searchable. Yes, Google will index your LinkedIn page. So be sure to have strong keywords. Just don't leave it blank!

2. Customize your profile.Include your website and customize the label. The goal is too be found.

3. Call to action.Include phone numbers and email address so someone can easily connect with you.

Just by doing these few things you are helping to become more visible.

Be sure to make connections and you are on your way to using social media to enhance your marketing efforts for your business!

To YOUR success!

Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com

Barack Obama is Using YouTube, Are You?

2008-11-15T13:24:00.000-08:00

Of course the fact that Barack Obama is using YouTube as a media vehicle is nothing new. But what is new is that he will be using it for his weekly fireside chat. Every week the President-elect will be broadcasting his address to the world through video via the internet. Wow!

So here are the real questions? How are you using video to communicate your message? How is your business using video to communicate its message?

The use of video has come a long way from just a year ago. With internet speeds getting faster and faster(remember dial up? I do!) upload speeds for video has also increased incrementally allowing the user to watch a tv show on their laptop. The reason for this increased speed is simple-We are moving from copper wiring(the slowsky way) to fiber optics(wooohooo!)!

Communicating your message via video is a powerful way for people to get to know you and trust you. And you trust is worth is weight in gold in today's social market. Video puts a "face" on business, your business. It allows you creative freedom to showcase your passion, your knowledge, your product. But, there is a caveat, be careful with your video as there could be negative backlash.

So here are a couple of tips:
1. Don't make it too commercially
2. Don't try to "fool" the audience

Video is a wonderful and inexpensive way to promote what you do to a potential market of millions!

The world is truly your oyster.

Go for it!
Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com
Producer
http://www.TheRebelWomanShow.TV

SEO, Online Marketing, Really?

2008-11-12T15:39:00.000-08:00

We keep hearing about businesses that can create a seo website or an online marketing site so...

Here are 3 great questions that I want you to ask your web designer prior to you handing over any money for a new website.

1. What is your strategy that will guarantee traffic to my site? How do you plan to do that?

2. What is your strategy to convert those prospects who visit your site?

3. What is your strategy to get repeat customers?

If your web designer(seo expert, webmaster, your cousin, etc) cannot give you answers to these questions then what why would you give them a dime to build your site?

There are too many web design businesses that claim they can optimize your site or create more traffic but when I question them or analyze their site I find more often than not it's a bunch of bs.

Online marketing is not rocket science but it does need to be done correctly in order to maximize the internet and create traffic.

Need to be found on the internet?

Let's chat.

Tony Estigoy
VP, New Media
Rebel Public Relations
www.RebelPR.com
tony@rebelpr.com

Internet Marketing

2008-10-31T10:46:00.000-07:00

About a year ago is when I started to first enter the world of internet marketing. Search engine optimization, blogging, podcasting, etc. were words used by geeks and nerds and certainly not cool me. I had no idea as to what,and how, I could use the internet to market other than use it for researching companies.

Fast forward to today and I can tell you,as a marketer mind you, that those 3 terms,above, have become hugely important in the way I do business. Not only do I utilize all three in different capacities but I use them extensively. Let me explain how I use them and below I will give you several websites that will allow you to sign up for free services!

Blogging is nothing more than a website that allows you to change the content. Yep, that simple. The great thing about a blog is that you do not have to be a great writer to have a great blog. Throw out the rules of proper grammer and write. If you can utilize great keywords/phrases(SEO) even better. But the important this is to write. Content is king on any website/blog and content is what the search engines index.

But what if you don't like to write? Well, my friend, you don't have to have a text blog.Although I recommend some good keywords on your blog,how about a video blog? Adding video to any blog will help keep your client/prospect on your page longer. If it's relevant or funny it may even go viral which is what you want to have happen.

Adding audio(podcast)to your blog post will also help retain and grow readership. You don't have to read your blog to the reader but by adding some good audio the reader now reads in your voice,not theirs. This will allow your reader to "hear" the words the way you meant to write them.

These are just a couple of ideas to help you grow your business online. There are lot's of ways to utilize the internet and I wanted to share a couple of them with you. This way you won't get overwhelmed.

Here are a couple of great websites to help you get started:
Audio-http://www.UHaveAudio.com
Video-http://www.Helloworld.com - Not free but pretty darn cheap!
Blog-http://www.Blogger.com

I wish you great success with your internet marketing!
As always I've added a clip from my show. Enjoy!

Tony Estigoy
VP, New Media
Rebel Public Relations
tony@rebelpr.com
Producer
http://www.TheRebelWomanShow.com

The Teachings of Declan Dunn

2008-10-24T08:44:00.000-07:00

I had the opportunity to spend several hours with the "godfather" of affiliate marketing, Declan Dunn, at a recent women's business networking event. Since we knew each other(and were one of a few men at this event) from a 3-day workshop hosted by his significant other, Jody Colvard, it gave us some common ground in which to have a conversation about all sorts of topics(of course we talked about sports!) including the ever changing web marketing on the internet. Declan has written many books and articles on the subject and has been quoted countless times in trade publications.

Declan is an incredibly intelligent human being. His knowledge of the internet and web marketing is virtually second to none. So, I would ask a question, then just sit back and listen. Sometimes he would talk over(way over) my head but I tried to soak it all in. Here are a few of the tidbits he shared with me regarding web marketing:

1. Engage your visitors, who are browsing, and ask(yep that simple) what they are looking for and find a way to utilize video or audio to help keep them there. You have about 8 seconds to capture their attention or they are gone!

2. Direct them toward exactly what they want to buy. Ask them what they need and make it easy for them to get it. What's their "pain point" and can you product or service soothe their pain?

He went on to explain that web marketing is not rocket science but there is definitely a science to developing techniques and using some great resources available on the web.

Take a good look at your website. Look at it from the eye of a visitor. Are you capturing their attention? If not, what can you add to encourage a longer visit? Video, graphics, audio? All three?

I will be meeting with Declan, again, in the first week of November at a 3-Day workshop. You can check out the details by going to www.fmgnetwork.com/jann. Great stuff and business changing!

I have included the latest RebelWoman Show promo. This promo features Fiona Walsh in part 2 of a 4 part series of "How Women Can Beat Men in Business!"

To Your Success,

Tony Estigoy
VP, New Media
Rebel Public Relations
www.RebelPR.com